YouTube Music Awards Director Warns Viewers: Show Will Be Messy

Sunday’s YouTube Music Awards — a new event for the Internet, influenced by the Internet and aired on the Internet — is taking a stab at reinventing the way fans participate and watch awards shows.

YouTube chose its nominees based on musicians’ YouTube stats, including video views, Likes, comments and channel subscriptions. The winners will be decided by share counts for the each artist’s nomination video on Facebook, Google+ and Twitter.

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